Advantage primarily underwrites private car insurance, and also motorcycle, van and home insurance.
Advantage insurance products are exclusively sold in the UK being distributed under the terms of a service agreement with Hastings Insurance Services Limited trading as HastingsDirect, a UK Financial Conduct Authority (FCA) regulated insurance intermediary.
The services agreement governs the provision of intermediary services and outsourced services, such as underwriting support and claims handling.
Both the Company and Hastings Insurance Services Limited are subsidiaries of Hastings Group Holdings plc whose major shareholder is SAMPO Plc a Finnish listed insurance group.
The Company differentiates itself from competitors through agile, real-time pricing, data driven risk selection and anti-fraud capabilities, uniquely suited to the price comparison websites. These are supported by a low-cost underwriting platform, a prudent reinsurance strategy and conservative claims reserving and investment management strategies.
